And yet, everyone knows that Somewhere State is an overwhelmingly white school.
I’m assuming that’s not too hard to imagine. We all probably know of a school - or a business or a nonprofit organization of some kind - that has done this exact thing: tried to mask its homogeneity with a superficial display of diversity. And I think most people are united in the way we react to it. We see the Somewhere State brochure and we laugh, we mock, we criticize them for being so careful to include exactly one person of each race on the cover. And, of course, a person in a wheelchair, presumably to represent all disabilities.
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| Third best player in the game, easily. After GOAT Pablo Sanchez and that fast-running goofball Pete Wheeler. |
My point is that having a generally negative response to such an image transcends politics. But also that it doesn’t. Because the way that different people would describe the Somewhere State brochure, and the narratives and ideas that they would invoke in doing so - this reveals how sometimes, even when we agree, we don’t really agree.
One way to respond to it is to call it an example of “political correctness.” Man, that’s such a loaded term. To the extent that I once started to plan out a whole blog post about it and then got overwhelmed by the sheer magnitude of it and abandoned it. (It’s still on my to-do list, but then so are some movies and bands people told me to check out back in, like, 2010, so who knows what will happen.) But let’s just say here that anyone who rails against “political correctness” is most likely on the conservative side of the political spectrum, and would rather see a Somewhere State brochure that showed four able-bodied white students hanging out on the quad.
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| This is the worst take on political correctness I was able to find. And that is a HIGH bar. |
Another way to respond is to call it “tokenism” or “a facade of diversity” or something along those lines. The person who says that is, for one thing, much more likely to be posting it on the Internet rather than saying it out loud - on Tumblr or Twitter (or, yeah, I guess maybe even Facebook). He or she also probably falls on the liberal side of the political spectrum, and would prefer to see the college expand its efforts to attract non-white students and become truly multicultural. The problem is that the school is using people of color as props to portray a certain image (a charge that has been leveled at Betsy Devos and others as well) while not actually embracing them.
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Addition, 8/26/17:
Originally, this post went on to talk about how the Somewhere State brochure could be considered an example of a compromise where both sides end up miserable. (And there was a nice Simpsons quote in there and a dig at the Affordable Care Act.) And of course that's still possible and valid, but that's not really what I wanted to discuss when I set out to write this.
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| I'll leave this here in tribute. |
What really interests me is that one group believes that their reaction to the brochure is a conservative one, while the other group simultaneously believes that their distaste marks them as progressive. And they're both right. Their feelings about the brochure are a natural extension of their respective ideologies. Our perception is like an iceberg; most of what makes it significant lies under the surface. If the conversation remains at a superficial level - the level of "I dislike x" and "Yeah, so do I" - you never really know where the other person is coming from.
I used to have conversations like this all the time, particularly when I worked at Subway. (Subway is like a perfect storm for awkward conversations with coworkers. You are usually only working with one other person, most stores go through long spells of being very slow, and it seems like a lot of the people who are drawn to work there also really want to share their thoughts with pretty-much-strangers.) Someone I worked with would bring up something topical like the protests in Ferguson, Missouri or illegal immigration, maybe (this was before we were forbidden from talking about anything besides DONALD J TRUMP all the damn time) and I would find myself carefully toeing the conversational line. They weren't saying anything I could disagree with (yes kathy you're right all lives do matter) but I also didn't really want them to think I was on their side either. Because if I did happen to agree with them on this particular thing, it was often for totally different reasons.
I remember once posting on Twitter (before that became a Trump-exclusive platform, along with pretty much every other form of communication): "There needs to be a way to say 'I agree with the literal words you are saying, but not with the larger cultural narrative you are trying to invoke.'" I'd find and link the Tweet, but that would lead to an hours-long rabbit hole of me being endlessly amused by my own old jokes, and I do that often enough anyway. But it's still true, and I guess this post is just an expansion on that same old idea. There is no good, concise way of communicating that.
Another example: there's a semi-recent episode of Malcolm Gladwell's podcast Revisionist History (about one in every three episodes is brilliant, I'd say) that discusses satire. It talks about Stephen Colbert and Tina Fey's impressions of Sarah Palin, but the point that is most relevant here has to do with the 70s show All in the Family. Gladwell cites a study that found that both conservatives and liberals watched and enjoyed All in the Family, but that the former group was more likely to view Archie Bunker as speaking the truth and espousing "common sense," whereas liberals typically viewed him as a buffoon and a bigot. The intention of the people who created the show was, presumably, to satirize Bunker and his way of thinking about the world as outdated and laughable. But that is not how many people perceived it.
Now, I've never seen a single episode of All in the Family. It went off the air more than a decade before I was born. But I did, in my formative years, watch a decent amount of Family Guy and I am culturally-aware enough to know that it and its brethren are the spiritual descendants of All in the Family. I mean, even the opening theme song is an homage to Archie Bunker and his wife sitting at the piano. And I remember once, listening to the audio commentary on one of the DVDs of Family Guy that I owned, hearing Seth MacFarlane talk about the relationship between the two shows. (Yeah, I know. It's weird for me to remember that I used to be someone who would listen to the audio commentary on a Family Guy episode, too. But I'm pretty sure I only did it, like, once.)
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| Whatever your thoughts are on this guy, can we agree he's got a punchable face? |
Macfarlane's point was essentially: back in the 70's, everyone understood that Archie Bunker was the one being satirized, that his beliefs were being mocked rather than promoted; in the 2000's, people were so "easily offended" that they could not distinguish between a character who was a bigot and the show promoting bigotry. And I definitely liked that way of thinking at the time; that's why it stuck in my memory. But the research indicates that MacFarlane is empirically wrong about All in the Family. Not everyone who watched it saw Archie Bunker as the target of satire. Those who held similar views agreed with him, and may even have felt emboldened by hearing their ideas repeated back to them via the television.
So when Family Guy makes a joke about gay people and MacFarlane believes that it's obvious that the homophobic person is supposed to be the butt of the joke, there is a significant proportion of the audience that does perceive the joke in that way at all. They perceive it as a joke about gay people. Because artistic intent (yeah i guess i'm calling Family Guy art) does not dictate how something will be perceived by the audience. Because a joke, too, is like an iceberg. Even if we both laugh, it does not mean we're both laughing in the same way or for the same reason. Even when we agree, that doesn't mean we agree.









